The project involved creating branding for Olive Garden’s new pasta line for grocery stores, including designing four different pasta box types and creating mockups for each.
challenge
The main challenge was ensuring the design aligned with Olive Garden's established branding, while making each box distinct to represent the different pasta types.
02/03
Research & Insights
Research focused on Olive Garden's color scheme and examining pasta box designs from other brands. A visit to grocery stores helped understand the typical placement of pasta boxes, providing insight into how to make the designs stand out on the shelves.
Design process
The design process started with gathering inspiration, followed by sketching ideas. I then took measurements and photos of pasta boxes before creating the designs in Adobe Illustrator. As the designs came together to reflect a cohesive brand, I proceeded with printing and creating mockups of the final product.