KILT GUILT

BRANDING DESIGN/MOCKUP
BRANDING CLASS 10.14.25

SKILLS USED

BRAND DESIGN
MARKET DESIGN 
MOCKUP DESIGN

01/03

project overview

The project entailed developing branding for a new line of Lipton Tea flavors, which required the creation of six distinct designs that maintained a cohesive overall theme.

challenge

The primary challenge was designing three unique boxes that both complemented each other and aligned with the distinct flavors. Each box needed to establish its own identity while maintaining consistency with the other designs.

02/03

Research & Insights

Research focused on selecting color schemes and illustrations that best represented each flavor. The size of the box for the mockups was also critical, as the tea bags needed to be appropriately mocked up as well. Precise measurements were essential to ensure the final product was both visually appealing and functional.

Design process

The design process began by drawing inspiration from the Yogi Tea box design and other relevant patterns. After gathering ideas, I proceeded with sketching and developing the designs in Adobe Illustrator. Once the designs began to take shape, I addressed a few minor issues, and then moved on to printing and creating the final mockups.

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