KILT GUILT

BRANDING DESIGN/MOCKUP
BRANDING CLASS 10.14.25

SKILLS USED

BRAND DESIGN
MARKET DESIGN 
MOCKUP DESIGN

01/03

project overview

Kilt Guilt is a fictional Scottish ale brand created by Backyard Brewing. The projectinvolved developing logos, branding, packaging, and a final 6-pack mockup.

challenge

The main challenge was to establish a cohesive brand identity for Kilt Guilt and ensure that all design elements aligned across the packaging and mockup.

02/03

Research & Insights

Research focused on Scottish culture, particularly drawing inspiration from Scottish national team kit designs. The name "Kilt Guilt" also prompted the incorporation of kilt-related design elements.

Design process

The design process began with gathering inspiration, followed by sketching ideas and refining visual concepts. Key elements such as colors, symbols, logos, and text were chosen for the packaging. Once the design was finalized digitally, it was printed and assembled into a mockup for the final presentation.

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